Euphemisms disguise undesirable results
"Zero" is like "perfect." In reality, you will never get there. Oftentimes, not even close.
I'll add: Anything with "zero"
COVID Zero
Net Zero Emissions
Vision Zero.
To Translate Slogans, Think Opposites
"Zero" is like "perfect." In reality, you will never get there. Oftentimes, not even close.
I'll add: Anything with "zero"
COVID Zero
Net Zero Emissions
Vision Zero.