To Translate Slogans, Think Opposites

Elizabeth Smoots

Oct 21, 2022

Euphemisms disguise undesirable results

5 Comments

Elizabeth Smoots

Oct 26, 2022Author

"Zero" is like "perfect." In reality, you will never get there. Oftentimes, not even close.

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Green Leap Forward

Green Leap Forward

Oct 26, 2022Liked by Elizabeth Smoots

I'll add: Anything with "zero"

COVID Zero

Net Zero Emissions

Vision Zero.

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